We are looking to fill the following position

CRM Manager

Job Description

MERKUR BETS Malta Ltd. is seeking an experienced CRM Manager. As CRM Manager, you will play a crucial role in enhancing customer relationships and driving business growth through strategic CRM initiatives. The successful candidate will have the opportunity to:

  • Create and roll out effective CRM campaigns and strategies aimed at increasing customer engagement, retention, and long-term value.
  • Plan and execute marketing campaigns across multiple channels, including onsite, email, SMS, and push notifications.
  • Use data and insights to continuously improve campaign performance and user interaction.
  • Work closely with data teams to build targeted and data-driven CRM initiatives.
  • Develop tailored engagement strategies for each player value segment to strengthen loyalty and retention.
  • Coordinate with marketing, product, and operations teams to ensure CRM activities align with wider business goals whilst keeping in mind relevant regulations (e.g., GDPR) and internal policies.
  • Keep an eye on market trends and competitor actions to keep CRM efforts innovative and competitive.

Required Profile

We are looking for an experienced professional with a strong background in CRM management and marketing. The ideal candidate will possess the following skills and qualifications:

  • Experience in a similar role within the iGaming industry.
  • Fluency in German and English are required. Additional languages are a plus.
  • Hands-on experience working with CRM platforms, campaign tools, and segmentation methodologies.
  • A strong interest in sports and betting, and strong understanding of the online sports betting industry.
  • Comfortable working with key financial KPIs with strong skills in analytics, reporting, and performance measurement.
  • Experienced in A/B testing, marketing automation, and executing multi-channel campaigns.
  • Strong project management skills with the ability to collaborate effectively across departments.
  • Ability to multi-task, prioritise and collaborate effectively across different functions in a fast-paced and dynamic work environment.
  • An innovative thinker who brings fresh ideas to the table, takes initiative, and thrives both independently and in collaborative environments. 

Offer

At MERKUR BETS Malta Ltd., we value our employees and offer a comprehensive benefits package to support your professional and personal growth:

  • Competitive salary and performance-based bonuses.
  • Flexible hybrid work model with opportunities for remote work.
  • Professional development and training programs.
  • Health and wellness benefits.
  • Opportunities for career advancement within a growing company.
  • Collaborative and inclusive work environment.

MERKUR BETS is a leading international sports betting provider and a constantly expanding company in the entertainment industry.

We form part of the MERKUR GROUP, with over 15,000 dedicated people offering high-quality entertainment to millions of people worldwide.

Join MERKUR BETS and be part of an innovative, fast-growing team! With a passion for sports, cutting-edge technology and a commitment to excellence, we offer exciting career opportunities in a dynamic environment.

Whether you’re into IT, Marketing, Operations or Customer Service, we provide a place to grow, thrive and make an impact.

Step into the game - join MERKUR BETS Malta today!

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Discover more about MERKUR BETS Malta and visit our career page merkurbets.careers